There’s More to play for.
I’m Matt Fox. I work with senior leaders, founders and business owners who’ve got everything they set out to build, and yet can’t shake the question of whether it’s still what they really want.
Three a.m. is when ‘later’ finally arrives.
You’re awake again. The house is quiet, your chest is tight, and your mind is already in tomorrow’s first meeting.
On paper it’s all there: the role, the income, the respect you spent thirty years earning. So why does Monday feel like something to get through?
You tell yourself it’s a phase. Once this deal lands, once the kids are through school, once the numbers look right, you’ll finally do the thing you keep promising yourself.
You’ve been saying that for years.
Meanwhile the years keep moving, and your body is keeping count even if you aren’t.
So be honest with yourself: if nothing changes, where will you be in ten years? And can you live with that?
Start with the first three chapters of my book.
The Home Straight Rebellion is my book about the second half of a working life: why success stops feeling like enough, and how to build what comes next from the inside out. Join More to Play For, my weekly letter, and I’ll send you the first three chapters straight away.
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Aaron’s Story
Aaron came to me as an Operations Director, 28 years into his industry. He’d gone from the service desk, straight out of school, all the way to the board. ‘I don’t really have a plan,’ he said.
He did. He was bored, frustrated and felt trapped, and he was carrying a secret: he wanted a completely different life, as an adventurer. He’d kept it half hidden, even from himself, and saying it out loud was terrifying.
What he needed first was permission: to let himself dream it, and then to live it.
Within our twelve months together he’d given his founder notice and trained as a mountain leader, guide and videographer. Then he set off to become the first person to walk Sri Lanka from north to south. That walk was only the first step. He’s now building a life of guiding, adventure and storytelling, giving men and women in midlife hope, and leading them outdoors.
I’ve been fortunate to work with Matt over the years, at various stages in my career and personal life. Our time together has always been consistent – challenging, transformative, informative, insightful and instructive.
That is Matt’s coaching. He listens properly. He remembers everything. He joins dots you did not realise were connected, frames things brilliantly, and makes an hour feel genuinely valuable. He is also not afraid to challenge you, and when the challenge comes, it comes with context, logic and real weight.
Matt picked me up at the right time in my career and has rebuilt my belief in myself again. I would never have been able to be where I am today without his coaching.
Working with Matthew Fox over the past several years has been one of the most impactful investments I’ve made in my leadership journey.
As I head into the final stretch of my working life, he has helped me realise a future that is immeasurably more fulfilling and worthwhile than anything I could have achieved on my own.
Working with Matt has felt less like coaching and more like an unfurling – a reconnection with who I really am, beneath twelve years of building and exiting a business.
The home straight rebellion
The thinking behind this work, written for the man who’s got everything he aimed for and found it emptier than he expected. Part of him already suspects the most purposeful years are still ahead.
This is an honest, deeply human and practical book for any leader ready to stop running on momentum and start creating the second half of life deliberately.
– Rishi Kapoor · Head of WW Partner Sales Engineering